We unlock the hidden tax potential inside your real estate through strategic cost segregation, advanced depreciation planning, and next-level tax strategies — legally and powerfully.
"Most property owners have no idea how much money is sitting undiscovered inside the buildings they already own. We find it."
Innovate Real Estate is a specialized tax and financial advisory firm focused on transforming the way property owners, investors, and business leaders manage their tax liabilities. We partner with CPAs, real estate professionals, and business owners to deploy the most powerful legal tax strategies available.
With a 3-time INC 500 track record and $100M+ in savings delivered, our team has mastered every layer of the tax code that touches real estate — from cost segregation and bonus depreciation to 179D energy deductions, R&D credits, and advanced wealth strategies.
In just a few minutes, understand exactly how cost segregation works, who it benefits, and why it's one of the most powerful legal tax strategies available to property owners.
Eight specialized disciplines, one integrated strategy — designed to minimize your tax burden and maximize your wealth.
Accelerate depreciation and unlock significant tax savings by identifying and reclassifying assets to capture the full allowable deductions under IRS rules.
Optimize your tax position by uncovering missed deductions and ensuring depreciation schedules work for you under the IRS Tangible Property Regulations.
Uncover additional deductions beyond cost segregation by identifying soft costs for significant tax savings through the UNICAP exemption methodology.
Leverage sustainable drywall solutions to increase deductions by 5–10% on both new construction and adaptive reuse projects with our proprietary methodology.
Enable service and construction companies to manage tax liabilities through strategic income deferral and expense timing under IRS accounting method changes.
Capture powerful tax credits for innovation, process improvement, and technical development within your operations — often worth tens of thousands.
Reduce energy and water costs, minimize waste, and turn sustainable practices into measurable financial results through 179D energy deduction strategies.
Integrate tax planning with long-term objectives, drawing on an array of financial strategies to build lasting legacy wealth for you and your family.
Ten professional-grade calculators and analyzers — built to show you exactly what your buildings could be saving right now.
See how cost segregation accelerated depreciation compares to standard 39-year straight-line depreciation on a $2M property.
See how your tax bracket affects your real savings. Enter a property value and see the impact across all brackets.
⚡ Bonus depreciation is phasing down. The window to maximize deductions is closing fast.
Click a building component to see its depreciation category and typical savings contribution.
Average first-year cost segregation savings as a percentage of building value, by industry sector.
* Based on average results across 1,023+ completed studies. Actual results vary by property type, age, and improvements.
Rob Schell and his team did a phenomenal job with our cost seg study. They were very professional and delivered on time. Saved me a ton. I actually heard my accountant say the word refund for the first time in years.
We've been working with Innovate Real Estate for several years on multiple cost segregation studies across our locations. After completing all the studies, they came back with an additional $250K in tax deductions through the UNICAP 263A Exemption for our 2025 tax year.
I've been working with Innovate Real Estate alongside Rob and Lauren for several years on cost segregation for numerous multifamily properties and dozens of RV parks. Their team goes above and beyond, helping with clear tax strategy and ongoing education.
Hover over each card to learn more about our team.
Rob Schell is a Tax & Financial Advisor and co-owner of Innovate Real Estate. A 3-time INC 500 recipient, he delivers advanced tax strategies including cost segregation, 179D, UNICAP, TPRs, method changes and R&D credits to industrial, medical, and commercial real estate leaders.
A Finance & Economics graduate from the University of South Alabama, Lauren helps commercial real estate owners transform tax strategy into a wealth-building tool. After years in mortgage lending, she mastered strategic depreciation, cost segregation, and advanced tax methodologies.
A Coastal Carolina University graduate, Emily leads operations, client experience, and strategic growth at Innovate Real Estate. Known for her precision and luxury-level delivery, she ensures every engagement runs with exceptional attention to detail and executive-level service.
Cost segregation is the IRS-approved method of accelerating depreciation deductions on commercial and investment real estate. Instead of depreciating your entire building over 39 years, a cost segregation study identifies components that can be depreciated over 5, 7, or 15 years — often generating six-figure tax savings in year one.
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The window to claim 100% bonus depreciation has closed, but there's still significant opportunity. In 2024 it's 60%, dropping to 40% in 2025, and 20% in 2026 before disappearing entirely.
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From multifamily buildings to short-term rentals and RV parks — the right tax strategy can transform your rental portfolio into a tax-advantaged wealth engine.
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A 12,000 sq ft medical office building yielded $340K in first-year tax deductions through a comprehensive cost segregation study.
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The 179D deduction rewards building owners and designers who invest in energy-efficient systems. Up to $5 per square foot — on buildings you already own.
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R&D credits aren't just for Silicon Valley. Construction processes, manufacturing improvements, and even restaurant recipe development can qualify for significant credits.
Read More →The average property owner overpays taxes by 20–40% every year simply because they haven't implemented the right depreciation strategy. Let's find yours.