Stop Leaving Money Buried in Your Buildings

We unlock the hidden tax potential inside your real estate through advanced depreciation planning and next-level tax strategies — legally and powerfully.

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Tax Savings Unlocked
Innovate Real Estate team at work
$100M+ Saved for Clients
Who We Are

Your Buildings Are Hiding a Fortune

"Most properties owners have no idea how much money is undiscovered inside their buildings. We find deductions, sometimes layers of deductions, beyond cost segregation."
— Rob Schell, Principal

Innovate Real Estate is a specialized tax, energy and financial advisory firm. We partner with CPAs, real estate professionals, and business owners to manage tax deductions, energy savings, and financial strategies.

With a 3-time INC 500 track record and $100M+ in savings delivered, our team has mastered many layers of the tax code affecting commercial real estate.

IRS-Compliant Studies
3x INC 500 Recipients
16+ Years Experience
1,023+ Projects
Nationwide Coverage
CPA Partnerships
Meet Our Team
Education First

What is Cost Segregation?

In just a few minutes, understand exactly how cost segregation works, who it benefits, and why it's one of the most powerful legal tax strategies available to property owners.

What We Do

Tax Strategies Built for Real Estate & Business Owners

Designed to minimize tax liability and maximize long-term wealth.

Accelerated and Bonus Depreciation and PAD

Cost Segregation

Unlock significant tax savings by identifying and reclassifying assets to capture the full allowable deductions under IRS rules.
Retroactive Tax Deductions

Tangible Property Regulations

Optimize your tax position by uncovering missed deductions in previously filed tax returns and ensuring depreciation schedules work for you under the IRS Tangible Property Regulations.
Soft Costs

263A UNICAP Exemption

Uncover additional deductions prior to cost segregation by identifying soft costs for significant tax savings through the 263A UNICAP Exemption.
Sustainable Drywall Solutions

Green Zip Tape

Sustainable drywall solutions designed to increase deductions by 5–10% of construction costs on both new construction and adaptive reuse projects. This approach reclassifies wall components from a 27.5- or 39-year recovery period to a 5-year asset class, accelerating depreciation and enhancing near-term tax savings.
Construction & Service Industries

Method Change

Enable companies to manage tax liabilities through strategic income deferral and expense timing under IRS accounting method changes.
Research & Development

R&D Tax Credits

Capture powerful tax credits for innovation, process improvement, and technical development within your operations.
Water, Power & HVAC Solutions

Energy Optimization

Reduce energy, water costs, and turn sustainable practices into measurable financial results.
Long-Term Planning

Wealth Strategies

Integrate tax planning with long-term objectives, drawing on an array of financial strategies to build lasting legacy wealth for you and your family.
Disposal Solutions

Waste Optimization

Consolidate waste hauling contracts across properties to improve operational efficiency, reduce costs, and generate measurable cash savings through streamlined vendor management and pricing optimization.
Building Upgrades

179D

HVAC, LED lighting, roofing, and window components can be strategically evaluated and allocated toward energy-efficient tax deductions, helping maximize savings through improved asset classification and energy optimization strategies.
Client Success Stories

Real Results. Real Savings.

"

Rob Schell and his team did a phenomenal job with our cost seg study. They were very professional and delivered on time. Saved me a ton. I actually heard my accountant say the word refund for the first time in years.

KS
Dr. Kyle Shaddix
Shaddix Plastic Surgery
"

We've been working with Innovate Real Estate for several years on multiple cost segregation studies across our locations. After completing all the studies, they came back with an additional $250K in tax deductions through the UNICAP 263A Exemption for our 2025 tax year.

TW
Toby Williams
PELC Tires
"

I've been working with Innovate Real Estate alongside Rob and Lauren for several years on cost segregation for numerous multifamily properties and dozens of RV parks. Their team goes above and beyond, helping with clear tax strategy and ongoing education.

RP
Robert Preston
Unhitched RV
The People Behind the Strategy

Expert Team. Proven Results.

Hover over each card to learn more about our team.

Rob Schell, Principal
Rob Schell
Principal
Rob Schell
Principal

Tax, Energy & Financial Advisor and Principal of Innovate Real Estate. Rob is a 3x Inc 500 Recipient and delivers advanced strategies to commercial real estate leaders.

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Lauren Burgess, Principal
Lauren Burgess
Principal
Lauren Burgess
Principal

As a Principal at Innovate Real Estate, Lauren helps commercial real estate owners and service industry leaders transform tax strategy into a powerful wealth-building tool. Her career began in mortgage lending, where she observed entrepreneurs building successful businesses while consistently losing significant income at tax time. Many property owners significantly overpay in taxes simply because they are unaware of the available strategies. Her mission became helping clients understand and strategically apply those rules to reduce tax liability and maximize long-term financial efficiency. Through advanced depreciation planning, cost segregation studies, and specialized methodologies such as 263A UNICAP exemptions and Tangible Property Regulations, Lauren has helped clients unlock millions in tax savings they often did not realize existed. Her ability to translate complex tax concepts into clear, practical language has made her a trusted advisor and sought-after speaker in the industry.

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Emily Everts, Chief Operating Officer
Emily Everts
Chief Operating Officer
Emily Everts
Chief Operating Officer

A Coastal Carolina University graduate, Emily leads operations, client experience, and strategic growth at Innovate Real Estate. Known for her precision and luxury-level delivery, she ensures every engagement runs with exceptional attention to detail and executive-level service.

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Free Resource

The Property Owner's Tax Savings Blueprint

Discover how commercial property owners are legally saving $50K–$500K+ per building using strategies most CPAs never discuss. Get our free guide delivered instantly.

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Your Next Step

Your Building is Hiding a Fortune

The average property owner overpays taxes by 20–40% every year simply because they haven't implemented the right depreciation strategy. Let's find yours.

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Get In Touch

Ready to Start Saving?

Phone
850-805-3737
Business Hours
Monday – Friday: 8:00am – 5:00pm CST
Serving Clients Nationwide
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